Apex Competition brings companies and individuals to the heart of motorsport. Our experiences are not simple track days, but premium events designed to leave their mark: adrenaline, networking and brand positioning come together in a unique format.
We offer track experiences on GT racing cars in professional and safe environments. Activities may include:
✔ Hot laps on race cars
✔ Test drive on the track
✔ Coaching with professional pilots
✔ Racing simulators
✔ Pit garage experience
✔ Meet & greet with the team
A total immersion in the world of racing.
Motorsport is a very powerful tool for motivating, rewarding and retaining. We design tailor-made incentive events for companies that want to offer something truly memorable to customers, managers or collaborators. Possibility to include:
✔ Hospitality Premium
✔ Branded lounges
✔ Hostess service and VIP reception
✔ Catering and networking area
✔ Team-building activities on the track
✔ Awards and commemorative moments
Each event is built ad hoc.
Motorsport events allow companies to:
✔ Strengthen B2B relationships
✔ Reward customers and employees
✔ Increase brand awareness
✔ Create impactful marketing content
The thrill of the track generates lasting memories and positive associations with the brand.
Every company is different.
Every Apex event is unique.
We create customized formats based on: budget, number of guests, business objectives, desired level of experience, type of circuit.
The organization is coordinated together with ML Management SRL, which takes care of every operational and commercial detail.
From design to implementation, every event meets high standards of quality and safety.
After many years of passion for automotive speed and the roar of engines, experienced only through television images, in December I finally fulfilled a dream.
Experience the emotions of a pilot live.
This is thanks to Max Lanza and his team. Two laps on the track at the Vallelunga circuit.
Two real laps, with the Porsche engine screaming in the cockpit, the adrenaline that rises with each gear change, the track gets tighter and narrower until Max, driving, literally throws the car into a curve.
The external curb makes the car jump, at the next curve you fly touching the rope point and then the straight where you touch maximum speed.
Now returning to the pits, where greeted by the mechanics, I really realize what I experienced.
Thanks Max
Mirkal snc
We chose Apex Competition to organize an incentive event on the track and the experience was simply extraordinary. Professionalism, attention to detail and ability to involve our guests made the day unique, both from an emotional and relational point of view. The organization was impeccable: from hospitality management to track activities, everything was taken care of to standard by a real professional team.
Our customers have had an exclusive, adrenaline-pumping and perfectly structured experience, strengthening the relationship with our brand. I recommend Apex Competition to all companies that want to offer something truly memorable to their partners and collaborators. An event like this cannot be forgotten.

Wakala Srl
Collaborating with Apex Competition for our on-track incentive event was a winning choice from every point of view.
We were looking for an experience capable of combining adrenaline, networking and brand positioning in an exclusive context, and the result exceeded expectations.
The organization was extremely professional: clear briefings, impeccable security management, high-level hospitality and perfect coordination between track activities and moments dedicated to B2B relationships.
Our guests felt part of an authentic experience, not of a simple “event”. Apex Competition manages to transform a day on the circuit into a concrete tool for business development and loyalty.
A reliable, structured partner with a clear vision of the value that high-level sport can generate for companies.

KO2 Srl
Impeccable event on December 13: adrenaline, perfect organization and a truly exclusive experience for our team.

Optima Solutions
An engaging and perfectly organized event: Apex Competition has been able to transform a day on the track into an experience of real value for our team
Avangarde Group